00:00:00 Now, I want to make sure that this course teaches you something that no other animation courses do.

00:00:06 And that is that animation isn't just about motion.

00:00:10 It's about how your product feels to your users.

00:00:13 Because people don't judge apps by features as crazy as it might sound.

00:00:17 They judge them by feelings.

00:00:19 People don't buy stuff because they need to.

00:00:22 They buy it because they want to.

00:00:24 And this is exactly why companies invest so heavily in emotional design.

00:00:29 It's because emotional design drives business metrics.

00:00:33 So let's talk about a couple of most important business metrics like retention, trust, virality, and revenue.

00:00:40 You know those Duolingo's streak flames?

00:00:43 Well, they increased the daily active users by 40% in six months, which is absolutely crazy.

00:00:51 Revolut, which is a banking application, created smooth card flip animations, which create perceived safety for financial transactions.

00:01:00 And when it comes to virality, You've got to see how smooth this site feels, spreads much faster than, this site has 50 features.

00:01:10 And of course, landing pages with emotionally engaging animations see significantly higher conversion rates.

00:01:18 Don Norman, American researcher and professor, laid it all out as three levels of emotional design.

00:01:25 The first one is visceral.

00:01:27 Wow, that looks amazing.

00:01:29 It's all about that first impression, smooth, beautiful, and alive.

00:01:34 The second level of emotional design is behavioral.

00:01:38 This app feels intuitive because motion guides attention, which then builds the confidence of understanding how the app works.

00:01:47 And the third level of emotional design is reflective.

00:01:51 I love using this app.

00:01:54 because users feel proud and connected to the product.

00:01:57 And I'm happy to say that GSAP will help you design for all three of these.

00:02:03 And I won't just be quoting professors and talking about research.

00:02:07 You'll learn through real-world examples, from Apple's scroll-based product stories, Stripes' four micro-interactions that build trust,

00:02:16 Duolingo's habit loops, and most importantly, GTA 6's immersive landing page experiences.

00:02:23 which is the capstone you'll build.

00:02:25 In 2025, code is cheap because AI can build basic apps.

00:02:31 What companies need is a developer who can build experiences, high-end marketing sites, SaaS onboarding flows, polished e-commerce UIs,

00:02:42 and award-winning agency work.

00:02:45 Very few developers truly master animation and emotional design.

00:02:51 But if you do, you instantly stand out.

00:02:54 That's why in this GSEP course, you'll not only master the technical GSEP skills, but we'll dive deep into emotional design case studies where we break

00:03:05 down exactly how top companies create these world-class experiences and how you can apply the same patterns to build portfolio-ready projects that amaze

00:03:16 potential employers, clients, and agencies when they hire you.

00:03:20 You're not learning how to animate.

00:03:22 You're learning how to create products that people fall in love with.