Pre-Launch Traction

You know what’s wild?

Founders often spend hundreds of hours perfecting every pixel, obsessing over features, and tweaking code…

Only to launch to crickets.

Why?

Because they waited until the product was “” to start talking about it.

Why This Matters 🚨

Beautiful code is not enough.

You’ve seen them: polished SaaS sites with no users, no buzz, and no momentum.

The founders were in stealth mode for months, coding in isolation—only to discover no one cared when they finally opened the doors.

Success doesn’t come from launching a perfect product. It comes from building the right thing, with the right people, before you launch.

Here’s how pre-launch traction helps:

• Early users shape your roadmap (you stop building in a vacuum)
• You replace assumptions with feedback (which is more honest than you think)
• Buzz builds urgency ("When can I get access??")
• Early believers become your evangelists (they spread the word because they were part of the journey)

The Shift: Traction Starts With Connection

You don’t need thousands of users before launch.

You need just enough people who:

• Care about the problem you’re solving
• Feel invested in your journey
• Are excited to try your solution first
• Will tell others because they were early insiders

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The Pre-Launch Traction Flywheel

Here’s how to kickstart traction before you’re ready:

1. Show your work: Share small wins, ugly screenshots, messy progress
2. Find your early audience: People with the pain you’re solving
3. Collect real insights: Ask questions, run polls, read between the lines
4. Reflect their voice in your updates: Show them their feedback matters
5. Offer early perks: Early access, discount, credit—make them feel special
6. Loop it: Each cycle builds trust, buzz, and momentum

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So now you get it—traction doesn’t begin at launch. It begins now.

But how exactly do you start attracting attention before you even have a product?

That’s what we’re diving into next: How to build buzz, collect emails, and create pre-launch demand—without being pushy.

Let’s go 👇