Hey there 👋

Meet Ema.

She built a solid task management app with all the core features—creating tasks, setting deadlines, organizing projects.

The functionality was perfect. But users kept churning after a few weeks.

Then she added one small thing: a personalized welcome message that said

personalized welcome message

Her retention rate jumped by .

Why? Because suddenly, her app didn't feel like just another tool.

It felt .


Why Personalization Matters in SaaS

Here's the thing: your users have 47 other productivity apps on their phone.

They're drowning in software that all does roughly the same thing.

What makes them stick with yours?

The feeling that your app "gets" them.

The Psychology Behind It

When users see their name, their preferences, or content tailored to their behavior, something magical happens in their brain.

They feel: