00:00:00 You don't have to wait.

00:00:03 Back in 2006, very few people cared about performance.

00:00:08 But the biggest e-commerce website in the world realized that every 100 milliseconds of latency cost them 1% of their sales.

00:00:17 How much is that 1%? In 2006, it was 107 million.

00:00:19 The company was Amazon.

00:00:24 and one-tenth of a second cost that much.

00:00:27 Now, that same 100 milliseconds costs billions.

00:00:32 And Walmart found the same thing.

00:00:33 100 milliseconds less low time meant 1% more revenue, as did Staples and Netflix, too.

00:00:41 They made their homepage, where users sign up for an account or sign in, much faster, and they doubled their profit that year.

00:00:49 But why does that matter to you?

00:00:51 Why should you care if a big company makes or loses millions or even billions of dollars?

00:00:58 If you can build fast websites or improve load times, which are proven to increase revenue, you can make a big case for not only keeping your development job,

00:01:09 but also getting a promotion or a bonus.

00:01:12 If you do freelance work building high performance websites, makes you unique, which means you stand out from the sea of other average developers,

00:01:21 which means more and higher quality clients.

00:01:24 For your apps or startups, it means your users are happier and are more likely to use your apps.

00:01:31 See, performance separates the average developer from a great one.

00:01:35 It's not about finding a solution, but about finding a great solution.

00:01:40 Vercell's vice president, Lee Robinson, says, especially with the rise of AI, there's a growing need for developers who do more than just write code.